Discover the my marketing stack for building funnels, digital marketing, automation and more!
Marketing tools are the enchanted gear we use to build, promote, and track our online adventures, without needing a full team of developers.
With the right toolkit, you can craft pages, write copy, design graphics, automate tasks, and see exactly what’s working (and what’s not). I keep my stack simple: easy to learn, plays nicely together, and doesn’t drain your coin pouch.
Marketing tools are the enchanted gear we use to build, promote, and track our online adventures, without needing a full team of developers.
With the right toolkit, you can craft pages, write copy, design graphics, automate tasks, and see exactly what’s working (and what’s not). I keep my stack simple: easy to learn, plays nicely together, and doesn’t drain your coin pouch.
All-in-one marketing
🌙 What I use it for
I rely on systeme to build everything, from landing pages to full email automations.
It’s how I launch funnels, deliver courses, and manage affiliate programs without juggling five different tools.
⭐ Core Abilities
All-in-one website builder
Email marketing
Built-in affiliate system
Course & product hosting
One-click website templates
Storefront platform
🌙 What I use it for
I use Fourthwall to sell merch, digital products, and build an on-brand storefront that integrates easily with my content.
It handles payments, order fulfilment, and even gives fans a magical buying experience, all without code.
⭐ Core Abilities
Sell digital & physical products
Built-in payment and fulfilment tools
Custom branding and domain
Creator-friendly storefront design
Email marketing & fan messaging
Other popular website builders worth exploring
Note: I use Systeme for email marketing in most cases, I use Kit with Fourthwall and Beehiiv for other projects.
The Enchanted Sidekick to Fourthwall
🌙 What I use it for
I use Kit to send beautiful, simple emails that nurture my audience and keep my brand top of mind.
It’s great for creators who want clean design, easy automation, and a tool that doesn’t get in the way of writing.
⭐ Core Abilities
Easy-to-use email editor
Audience segmentation
Automated email sequences
Analytics to track engagement
Build, Grow & Monetize Your Hive
🌙 What I use it for
I use Beehiiv to grow newsletters fast, manage subscriptions, and even monetize through referrals and sponsors.
It’s built for creators who want to turn their newsletter into a real business.
⭐ Core Abilities
Newsletter growth tools
Referral & monetization options
Advanced subscriber analytics
Custom branding & design
Your Spellbook of YouTube Keywords
🌙 What I use it for
vidIQ is my magical spyglass for YouTube keywords. It reveals trending topics, search volume, and what your rivals are ranking for, all in one enchanting chrome extension.
The free version is fantastic, and paid plans unlock even more powerful tools.
⭐ Core Abilities
Discover YouTube keywords
Track competitors’ video performance
Generate viral video ideas fast
Optimize videos with ease
The Enchanted Compass for SEO
🌙 What I use it for
When I need to uncover hidden keywords, track rivals, or map out the fastest path to Google’s throne, SEMrush is my enchanted compass.
It gives me deep insights into rankings, backlinks, and opportunities, helping me optimize funnels and summon more traffic with precision.
⭐ Core Abilities
Keyword & competitor research
Site audits & technical SEO insights
Backlink analysis & tracking
Rank tracking & traffic analytics
PPC & content marketing toolkit
Affordable AI Copywriting
🌙 What I use it for
I use Rytr to quickly generate high-converting copy, whether I’m writing landing page headlines, email scrolls, or product descriptions.
It’s my go-to for proven frameworks like AIDA and PAS, and it's perfect for creators just starting out thanks to its generous free plan.
⭐ Core Abilities
40+ copywriting templates
AIDA, PAS & other frameworks
Product descriptions, emails, CTAs
30+ languages & 20+ tones
Free plan available
AI Marketing Copy
🌙 What I use it for
I use Writesonic to generate high-converting copy for ads, landing pages, product descriptions, and more, fast.
It also includes an AI Agent for SEO that pulls data from Ahrefs and Keyword Planner, perfect for creating content that’s built to rank.
⭐ Core Abilities
SEO AI Agent with keyword data
Generate Facebook/Google ads
Long-form blog writer & SEO mode
AIDA, PAS & other templates
Free trial & growth-ready pricing
Other copywriting tools worth exploring
No-Code AI Tool Builder
🌙 What I use it for
I use Pickaxe to create custom AI tools for marketing, like headline generators, funnel planners, and onboarding flows.
It’s perfect for building repeatable magic without writing a single line of code.
⭐ Core Abilities
Build interactive AI tools with zero coding
Great for checklists, content generators, and forms
Embed tools on your site or share with a link
Supports prompts + input fields + logic
Perfect for creators, marketers, and funnel builders
AI Text-to-Speech
🌙 What I use it for
I use Speechify to turn written content into high-quality audio for videos, social media, and blog posts.
It's perfect for adding a voiceover to tutorials, or giving visitors the option to listen instead of read.
⭐ Core Abilities
Convert text into natural-sounding voiceovers
Multiple voices, accents, and pacing options
Ideal for video scripts, blogs, and lead magnets
Boosts accessibility and content reach
Works on web, mobile, and in your creative flow
Other popular AI tools worth exploring
Design Suite
🌙 What I use it for
I use Canva to create all kinds of funnel assets, social posts, lead magnets, banners, thumbnails, and product mock-ups.
It’s fast, flexible, and filled with ready-made templates. Great for creators who want to design like pros without summoning Photoshop.
⭐ Core Abilities
Drag-and-drop visual editor
Pre-built templates for funnels, posts, and guides
Magic Resize for multi-format content
Collaboration tools for teams
Powerful free plan
Design Anywhere
🌙 What I use it for
Adobe Express is my go-to when I need polished visuals fast. It’s perfect for creating social graphics, thumbnails, and scroll covers, without the complexity of full Adobe apps.
I love using it for brand assets that pop, especially when I’m short on time.
⭐ Core Abilities
One-click background remover
Access to Adobe Fonts & stock photos
Auto-branding & template kits
Great for short-form content
Integrates with Adobe Creative Cloud
Other popular design tools worth exploring
Recording + Video Editing
🌙 What I use it for
I use Camtasia to record walkthroughs, how-to videos, and tutorials with voiceovers. It's perfect for quick edits, pop-up callouts, and adding subtle animations without needing advanced skills.
It’s a beginner-friendly editor for creators who want to turn screen recordings into polished, professional-looking videos fast.
⭐ Core Abilities
Screen recording & webcam capture
Easy timeline editing for beginners
Animated callouts & cursor effects
Built-in music, transitions & intros
Fast export for course or funnel videos
Free Pro-Level Video Suite
🌙 What I use it for
I turn to DaVinci Resolve when I want cinematic-quality edits, it’s ideal for YouTube videos, promos, and creative reels where I need extra control over the visuals, audio, and vibe.
It’s studio-grade software that somehow still has a free version. Perfect for creators who want the highest quality without a premium subscription.
⭐ Core Abilities
Multi-track timeline & color grading tools
Professional audio editing (Fairlight)
Fusion effects & transitions
Visual storytelling with full control
Powerful free version available
Other popular design tools worth exploring
Social Media Management Platform
🌙 What I use it for
I use Vista Social mainly for DM automation, review management, and social listening.
It helps me respond faster, manage customer feedback, and monitor conversations across platforms, all in one dashboard.
⭐ Core Abilities
DM automation
Review management
Social listening
Multi-platform scheduling
In-depth analytics & reporting
Smart Social Media Assistant
🌙 What I use it for
I turn to Publer when I want a lightweight but powerful scheduler with recycling, link tracking, and bulk posting.
It’s super intuitive and perfect for creators who want speed and simplicity without sacrificing power.
⭐ Core Abilities
Post scheduling & auto-recycling
Bulk uploads & link shortener
Built-in Canva integration
AI assistant for captions & hashtags
Analytics dashboard to track growth
Other popular design tools worth exploring
The all-in-one productivity spellbook
🌙 What I use it for
I use Notion to organize projects, plan funnels, and keep my content calendar in one enchanted place.
It’s flexible, creator-friendly, and perfect for mapping both ideas and action steps.
⭐ Core Abilities
Custom dashboards, docs & wikis
Project & task management
Databases & content calendars
Collaboration for teams & creators
Templates for quick setup
The infinite whiteboard
🌙 What I use it for
I use Miro when I want to brainstorm, map customer journeys, or design funnel flows visually.
It’s like having a magical whiteboard that never runs out of space.
⭐ Core Abilities
Infinite online whiteboards
Mind maps & flowcharts
Team brainstorming & workshops
Customer journey & funnel mapping
Integration with Notion & more
Visual Behavior Analytics
🌙 What I use it for
I use Microsoft Clarity to watch how users interact with my site, including heatmaps, click tracking, and full session replays.
Clarity helps me improve performance and increase conversions with real data, and it’s completely free.
⭐ Core Abilities
Scroll & click heatmaps
Full session replays
Rage click detection
Engagement + bounce metrics
Integrates with tools like Systeme.io
Open Source Analytics
🌙 What I use it for
When I want powerful insights without the bloat, Umami is my spell of choice.
It’s privacy-first, cookie-free, and lightning fast, giving me clean traffic data without sacrificing user trust.
⭐ Core Abilities
Simple real-time dashboard
No cookies, no GDPR popups
Lightweight script, fast-loading
Own your data (self-hosted or cloud)
Works with static & modern sites
Other popular web analytics worth exploring
FREQUENTLY ASKED QUESTIONS
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Funnel Mage is your magical companion for mastering sales funnels, offering resources that convert browsing into buying and ensuring your path to success is as clear as a crystal ball.
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